Wednesday, September 27, 2023

Native-Owned Local Business Digital Presence

 DipSticks, LLC. 

The business we are working with is located on the corner of Wisconsin State Highway 54 and County J (Riverdale Drive) next to Oneida One-Stop. The automotive service shop is mostly known for oil changes, tire rotation, flush services, with full service. One thing they do not have, however, is an online digital marketing presence or website. You can call them directly and there are online reviews to read. 

So, how do we begin our NEW-TRG Digital Marketing Portfolio to begin advertising this local owned business - digitally - without maintaining a website or paying for an ad network to publish the ad click rate, conversion, and lead data research officially? 

Digital Marketing is an occupational role that provides the know-how to navigate channels of media platforms of your target audience, identifying the target audience, and researching their investments for the business itself. Location and prices do vary for local business owners and having a great location, most native locals will know, already does most of the heavy lifting for getting customers. So, who do we want to attract in this digital marketing campaign we are going to build with customer interaction only? 

Legally, Facebook and Instagram have just released the permission to be able to advertise with online stories that include instagram and facebook social media platforms (this was not allowed no more than a year ago to endorse a business, its products, its services to benefit from or promote - it was "at your own risk" and something that was convenient from the customer's point of view and self promoting appeal to character). So, using this permission lift - NEW-TRG is going to be producing an online social media campaign to support DipSticks in Oneida, Wisconsin by creating digital advertisements and requesting the share from its customer base. 

A couple of images are going to be made available via Facebook and we would greatly appreciate it if you could share, comment, and mention at the service that you saw the ad and wanted to mention (something in the ad) to prompt seasonal sales. Currently, DipSticks does not do any sales or promotional offers but if we can get the customer base to encourage digital marketing with their service, that is our ultimate goal with NEW-TRG! 

Why do we create material online, talk about what is happening local, if it wasn't for localizing our investments and creating our own sustainability to further that dollar by remaining within the community that supports our successes! 
Other ideas for digital marketing for our customer base success rates in doing story sharing, media inclusive promotions, and customer based prompts for reoccurring sales:

1. "B2B" is a "Business To Business" Digital Marketing category that occurs with synergy relationships in business. What can your business offer in return for services with business promotions that share customer references, referrals, or otherwise digital marketing appeal on websites, offices, or shipping with products and goods. This is often times pricey, there are markets for inclusive B2B that include reward programs for hosting their digital marketing staff to collect data, surveys, and otherwise continuous feedback to maintain their customer base projections for sales. This is most useful for competitive businesses who are trying to be different in a product that may be similar to others. 

So, do you have a beadwork business? Do you want to see a seminar on how business operations at this scale can be conducted with advice? How can your business provide insight to 'mesh' with Dipsticks now? Invest in your time - compare notes and learn how your time can be most effective now (Join NEW-TRG to develop an IT Skill and showcase your beadwork effectively!)

2. Provide incentive for the customer base. The NEW-TRG Digital Marketing Campaign starts from the customer, targeting the business (reverse role) to encourage sales, promotional offers, seasonal deals on products perhaps if they can buy bulk, and community appearances are incentive base prompts that want isolated expectations that create longevity. The feedback online and SEO rankings improve that begin to expand outwards from this location. It could grow, if the proper steps can be taken to establish a customer base and referral program. This would be the best place to start. 

I always wanted to know who had the best deals on parts, services, and if they were legit. Technically, we all want that local mechanic that will hook it up. Customer demands are often unmet or otherwise uncoordinated due to the lack of professional forum and referral. We need to encourage this - before the mechanic is required to have an automation (electrical engineering degree) programming charge to our usual bill. 

3. Why aren't specialized mechanics known? Some do this, some do that, but other's we barely know for a second before we are blankly agreeing with - well, I just wanted to know the price. The customer base digital marketing is a swarm of recommendation. Passing types of digital marketing advertisements noting something important, relevant, seasonal, or special - create the schedule for us. 

What do you need to be learned? Would you consider teaching? Would you request a type of skill to create the demand and supplier business charts? If there is enough demand, it is bound to be met. 

This is the plan - receiving digital marketing advertisements for DIPSTICKS, LLC. is now open! 
We will be posting digital marketing "stickers" in the blog, online, and try to get a response. Create that sense of community, and enjoy being in this push to support our local businesses. Also, it would be great if we could do this together so please submit to: 

NEW.TechnicalResourceGroup@Gmail.com 


Dipsticks Ad - 1 Example


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Don't know how to make an advertisement? 

Go to NEW-TRG next meeting and we will discuss a couple of websites, examples, and a brief rundown on what digital marketing purpose promotes and how to change the appeal for a Native American demur. 



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